Our Story

With today’s multiple business challenges, rapidly changing economy and various political and economic forces confronting all organisations, the need for professional High Tech Electronics and Electrical System suppliers is increasingly becoming vital. Sela-PASS was founded in 1996, with head office in Jeddah and regional offices covering the Eastern, Central & Far West regions of Saudi Arabia.

Our Vision

To be recognized as a preeminent Saudi specialized engineering company

Our Mission

To be recognized as a preeminent Saudi specialized engineering company by providing the end clients with a safe environment and implifying their lives through a state-of-the-art Power, Automation, Safety and Security (PASS) products and services

Core Values

PPioneering the industry
AAmeliorating Human Capital.
SStriving for excellence.

SSuperseding Customer expectations.

We Are Growing

CEO Words

Dear respected Clients, Partners and Staff, 

Over the years Sela-PASS has built a reputable name for itself in multiple industries, for more than 25+ years, the only direction forward is to continue this momentum and establish a robust institution that is worthy of its name.

However in light of the extraordinary Global and market challenges, businesses that do not embrace adversity will be forced out of the market, and that is the main driver for our newly adopted BTUs ( Business Transformation Initiatives).
The initiatives will go thru multiple cycles addressing the organization as a whole via the adaptation of best business transformation practices, specifically BTM2.

I am sure with your support and capabilities we will be able to reach our sought-after objectives and make Sela worthy of its reputation. Thank you all and look forward to working together for another 25+ years. 

Mohamed Mujeeb Siddiqui Head of Safety Department

Mohamed Mujeeb Siddiqui

Ahmed Khemaja Business, International Development Director

Ahmed Khemaja

General manager
Tasnim Ahmed, General Manager

Tasnim Ahmed